With the amount of cut-throat competition present in today’s market, it becomes a hassle for buyers to rationalize with the number of options available. It is just not demand and supply that needs to get fulfilled, the situation has now become mediocre demand and oversupply. Oversupply is not in terms of inventory, but rather with the number of same products being available in a variety of stores with a different USP given by each of them.
Unlike the old and used ways of attracting footfall in your physical store with the flyer and pamphlet distribution, there are new ways of increasing “traffic” which is the online terminology for footfall. The basic motto of any store owner should be, whatever the customer wants, not only fulfill the customer’s needs but at the same time, be the first one in doing the same. We are listing the proven, tried and tested tips on how to increase your SEO ranking to make sure, you are the first one to answer the demands of your potential and existing customers.
Google My Business
When you want to search the meaning of a word, you Google the word, to reach a certain place, you Google the directions, or even when you want to do something when you are bored, you literally Google ideas to get out of boredom. Googling something or rather using Google is the general public’s weakness. By taking advantage of this weakness, we can literally rank at the top search list. Sign up for free on Google My Business and create an account and thus, verify your store.
What is the use of a competition when businesses don’t provide a helping hand for each other? By creating backlinks for your store through the help of other store owner’s fraternity will boost your SEO drastically as well as increase your domain authority, which will help your store to have a secured and established storefront on the internet. Help your fraternity, by including their backlinks on your page. There is no growth without harmony.
Optimize Website Content
People are happy when their voice is heard and then acted on it. Similarly, for an online store, give the target customers the website, the way they want it to be. Add photographs, text, and content that they want to look. Using such an SEO friendly website will leave a good impression on the prospective buyer’s mind. Also, at the same time, do not go a mile ahead in overusing the SEO content as it will generate negative SEO ranking.
Just to crack a case, a detective acts and thinks like the person who committed a crime to get in the head of the criminal to eventually catch the criminal. Similarly, get in the head of your prospective buyers, and figure out what they would search on Google when they are planning to buy something. By understanding and doing this, optimize your keywords on google searches through Titles and Meta-descriptions. Get ahead and create a demand.
Online Reputation Management
It is vital for your store to look and be the best. This comes through online reputation management. Browse through the necessary webpages where your prospective buyer would go to make a decision of using your store online. Google reviews are the aptest online “word of mouth” for any online business to succeed. Make sure all your clients are happy and leave the best reviews for your store to generate even more client profiles.